I started my research the way I always do...with the internet. I was immediately overwhelmed. There were a million sites telling me a million things to do and my mind was boggled.
There was, however, a theme. Thank God.
Turns out, a platform is not a tangible thing. Who knew? The best description I can give is that platform is really about how someone can find you and learn about what you offer. That may not be the best explanation, but it made sense to me. Platform therefore, is your presence on the internet. In the beginning, my platform was like, nothing. Nada. Zip. Zilch. So, I studied and read some more. Now, a couple years and nine books later, this is my platform:
- My facebook pages, both personal and my fan pages
- My Twitter handle
- My blog
- Posts I have made guest-posting on other blogs
- Reviews of my books
- My LinkedIn account
- My Pinterest pages
- My Amazon Author Page
- My Smashwords profile
- Book trailers on YouTube
Of course, the best part of my platform is actually my body of work. Each book is a new introduction to me as an author and each story gives me another way to reach new fans, followers, friends, and fellow authors. Every time I get a new written review or I post a new blog, my platform increases. And about the best thing I can figure, it never gets smaller. Win-Win!
I may not know everything about building a platform, but I am here to help you, if I can. Happy platform-building!