The first time I went to a writer's conference, my head literally swum with all the buzz words being bandied about. At the time, my first book, Spellbound, was a much-handled manuscript, and two others were as well. It wasn't even a series book yet, a single standalone title. (See how much I didn't know back then?).
Anyway, I sat in on different workshops and found myself writing down all these words and catch phrases to look up later. Two I heard often, after I'd figured out "Query", was loglines and taglines. Elevator pitch came up as well. I nodded sagely every time I heard one, then rushed to a corner to google the damn thing. Even then, I thought the two were interchangeable, called something different maybe by different areas, like an East Coast-West Coast thing. So not the case.
So, in Part Four of this series, I want to dispel the rumors and misinformation. They are not the same. I know. I was shocked too. Then, embarrassed when I realized how many times I had misused the terms. Here are the proper Webster definitions:
A tagline is a variant of a branding slogan typically used in marketing materials and advertising.
The story in one active sentence, focusing on the concept, main character and main conflict. Ideally in 25 words or less..