Wednesday, January 2, 2013

Everyone Needs an Author Elf...Find Out How to Get One!

I've been facebook friends with Lisa Kessler for over a year.  We have followed one another's successes and cheered each other on in our personal publishing journeys.  Lisa is a wonderful writer, and a singer, and now she adds another ball to juggle: Author Elf.

I was so entranced by this subject, I asked Lisa to write a guest post for me, so I can introduce the concept and Lisa's new company correctly.  So, please welcome Lisa Kessler!

Hi everyone –
Thanks to Samantha for the blog spot! J

With a New Year right around the corner, this is the perfect time to talk about multi-tasking and time management, right?

I’m Lisa Kessler, and I’m a fiction writer. My first novel, Night Walker, was released in 2011, and then re-released again in mass-market paperback in 2012. My eBook novella, Night Thief also released in October of 2012. It’s been a big learning curve for me as a writer to balance all the facets of my new career path.

In school, you read the classics and picture Hemingway, Bradbury and Shelley penning their masterpieces in a dimly lit room and then the masses flow into the bookstores to read it. Simple, right?

Sadly, the reality of publishing these days isn’t nearly as simple. Readers have to be able to find you and your book. There are millions of titles out there, with more popping up on Amazon every day. You can no longer write a book and wait for readers to grab a copy.

How do readers discover you and your books?

That’s where I have found things to be tricky. What good is your book if no one ever reads it, but if all I’m doing is promoting, then I’ll never write another book. It’s a crazy cycle! As a writer, I often have a tough time juggling my calendar and my projects. It seems like I turn around and my monthly author newsletter has become bi-seasonal. Whoops!

We really need assistants to check out websites, scout for positive reviews, nudge us when it’s time for another newsletter to show readers our new book cover, etc.  But most of us can’t afford the manpower.

That’s when my hubby and I came up with Author Elf. After helping a few writers with facebook release parties and twitter training, we realized that each writer has different needs, but it all starts with organization.

Writers need an elf working behind the scenes to keep us on track!

That’s where we can help. We’re setting goals with authors and building calendars with reminders. We’re also setting up Google alerts for reviews and checking websites to be sure they’re current. All the minutia that we know is important but we never find the time to take care of, that’s where your elf comes in.

You can find out more here…

So as we kick off 2013, you don’t have to work alone. We’ll be right there to lend a hand so you can have more time to write…  And who doesn’t want that? J  Happy New Year!

Lisa Kessler –
Don't be a stranger...


  1. Thanks so much for the blog spot Samantha!

    We're super excited about Author Elf and we've just welcomed our first members too!

    2013 is going to be a great year...

    Lisa :)

    1. You're always welcome here, Lisa, anytime. Hope your enterprise is an astonishing success!

    2. Aww thank you!!! That's the plan... :)

      And being able to help writers is the best perk of all!

      Lisa :)

  2. Congratulations on your new adventure, Lisa! I'm so excited for you :)

    Melissa Cutler

    1. Thanks Melissa!!! It's going great so far... We're excited too!!!

      Thanks for stopping by!

      Lisa :)